For decades, scientists have been working on progressively sophisticated Artificial Intelligence (AI) technologies; over the past several months, we have seen the results of their efforts. When OpenAI’s ChatGPT went live in November of 2022, it demonstrated that computers and algorithms could understand the complexity of human language including nuance, context, and humor.
Other companies such as Google and Microsoft have hurried to create their advanced artificial intelligence systems, and business leaders in many other fields have grabbed the chance to boost productivity and efficiency using AI tools.
How may a plumbing company include artificial intelligence capabilities in its daily business? Search engine optimization (SEO) is the process of adjusting the copy, structure, and metadata of your website to appeal more to search engine crawlers and therefore enable you to attract more business.
Though mastering effective plumbing SEO can be difficult, ChatGPT, Google Bard, and the most recent Bing update make great AI SEO tools to enable beginners to generate higher-ranking pages.
Key Points:
- Improved Keyword Research: AI tools streamline the identification of high-volume keywords relevant to plumbing services.
- Content Creation: AI assists in generating quality content tailored to the target audience, ensuring relevance and engagement.
- Local SEO Optimization: AI tools help maintain consistent business information across platforms, enhancing local visibility.
- Website Optimization: AI analyzes website performance, improving user experience and technical SEO aspects.
- Predictive Analytics: AI anticipates trends, allowing plumbers to adapt marketing strategies proactively.
- Customer Engagement: AI-powered chatbots facilitate instant communication, improving customer satisfaction and conversion rates.
- Performance Monitoring: AI tools provide insights into SEO performance, enabling ongoing refinement of strategies.
What is SEO for Plumbers?
SEO for PLumbers is the set of methods and ideas applied to maximize the internet visibility of a plumbing company. It entails raising search engine presence to draw possible clients looking for local plumbing repairs. Plumbers can raise their internet presence by concentrating on pertinent keywords, local optimization, and excellent content.
How to Use ChatGPT for Your Plumbing SEO
ChatGPT pioneered conversational AI, proving that machines could actually learn to model the complexities of human speech and much more. One aspect of SEO that many beginners need help with is optimizing page code. While it can’t code a whole website or page for you, ChatGPT can recommend snippets of code you can add to your page to improve rankings.
Write Local Business Schema
Although the internet allows you to contact clients anywhere in the globe, as a small service-based company you should concentrate on those who reside close by. Local SEO strategies target customers in your area.
Including a local company schema in HTML code on your page will help your local SEO. This kind of data markup code tells search engine crawlers your kind of business, the goods or services you offer, your location, and even your hours of operation.
ChatGPT is a straightforward local business schema-generating tool. Ask ChatGPT to create a local business schema using your company name or URL. You might also outline your company or include a copy from your website. All you have to do once ChatGPT creates the code is copy and paste it into HTML code for your website.
Read also:- How B2B Companies Can Tap into Facebook’s Advertising?
Generate Regular Expression (Regex) Directives
Regex directives are like highly advanced search text features for code. You can use them to find different patterns of characters within a block of text or code. Like most coding, learning how to write these directives requires learning several different symbols and short hands that tell the algorithm what to do. On ChatGPT, though, you could ask a query and get the code right there. Still, all you have to do is copy and paste.
Assume your company uses an abbreviation, but you wish to have the full name of the company replacing every use of the acronym on your home page. All you have to do is request from ChatGPT a regular expression displaying matches for the acronym, which will generate the code for you.
Brainstorm Blog Topics with the New Bing
Search engines-wise, Bing has long been second-fiddle to Google; but, that might be about to change. Microsoft has released a redesigned search engine with very strong artificial intelligence capacity. Instead of carefully constructing search engine queries to maximize the algorithm’s efficiency, you can now ask Bing questions similar to how you could ask someone a question in a conversation.
For example, you can ask Bing for a website that sells second-hand books or to find a second-hand copy of a specific title from a seller who offers shipping to the US. You could also ask for its help to plan menus, vacations, and more. You can even entertain yourself by asking it to write an original sonnet or a short story about a specific topic.
Content marketing is a strategy that requires minimal upfront costs but can drive up your web traffic dramatically. Unlike short ads that focus on selling your product to your customers, long-form content provides more value to readers by being educational and informative. It helps your business establish itself as an authority on a certain subject and teaches your audience to trust you to provide solutions.
Most content marketing plans of companies depend on running a blog. When done right and regularly, your blog will help to raise the search engine results for your website. However, consistency can get difficult. You have to think of a fresh, relevant blog topic at least once a week.
Here’s where Bing comes in. Ask it to generate blog topics or titles for a plumbing business in your area. This can help you generate ideas for several months of content in just a few seconds.
Website Optimization
An optimized website is crucial for effective Plumbers SEO. AI tools can analyze website performance and suggest improvements. Tools like Google PageSpeed Insights can provide insights into loading times, mobile responsiveness, and user experience.
Even though many plumbers may focus on content and keyword optimization, website performance is equally important. A slow-loading site could discourage possible visitors and lower search engine results. By examining user behavior on the site, artificial intelligence can make recommendations for enhancements in usability and navigation.
In the same way, AI can help in optimizing images and videos, ensuring that all media files are properly tagged and compressed for faster loading. By utilizing AI-driven tools, plumbers can ensure their website meets the technical requirements necessary for optimal performance in search engines.
Get Meta Descriptions for Web Pages from Google Bard
Every result you see on Google has a title, which is also the link you click on to access the page, and a quick synopsis under the title reflecting the page contents. That snippet is also called a meta description.
A good meta description with appropriate keywords is critical for effective SEO optimization. It is more complicated than merely describing your page, though. Meta descriptions must have pertinent keywords and run between 155 and 160 characters. Producing a good description within such a specific character count presents a challenge.
Google Bard is a conversational AI program that pulls information directly from the web. It can write stories or posts, solve math problems, generate code, create menus, or answer questions. As part of its code-writing capabilities, it can generate meta descriptions of HTML code.
Provide Bard with the text for the page that needs a meta description, the keywords you want to rank on, and the character limit. Then, you can copy and paste this text right into your code. Suppose you are trying to improve the meta description on an already published page. In that case, you can take a shortcut by entering the URL instead of typing in the page copy.
Get Top-Rated Plumber SEO Services by IndeedSEO
Repairing and maintaining plumbing systems is what you do best. Plumbing marketing agency helping you reach more customers is what we do best. Contact us to learn more about our SEO services for plumbers and schedule a consultation.