When it comes to travel, some destinations seem to get all the attention—think Paris, New York, Tokyo, and Rome. While these popular cities certainly have their allure, there’s a whole world of hidden gems waiting to be explored. These underrated destinations offer unique experiences, fewer crowds, and the chance to connect with local culture in a more authentic way.
If you’re looking to add something truly special to your travel bucket list, here are some of the best underrated travel destinations around the world that are worth a visit.
1. Matera, Italy
When you think of Italy, cities like Rome, Venice, and Florence might come to mind, but Matera, a lesser-known town in southern Italy, is one of the country’s most stunning hidden gems. Known for its ancient cave dwellings called “Sassi,” Matera offers a step back in time with a history dating back thousands of years. The town was named a European Capital of Culture in 2019, drawing attention to its unique architecture, history, and local art scene.
Wander through the labyrinth of narrow alleys and stone staircases, explore ancient churches carved out of rock, and dine in cave restaurants that offer authentic southern Italian cuisine. If you’re a fan of historical sites and want to avoid the tourist crowds, Matera should definitely be on your radar.
2. Mostar, Bosnia and Herzegovina
Mostar is a picturesque city in Bosnia and Herzegovina that is often overlooked by travelers. Famous for its beautiful 16th-century Ottoman bridge, Stari Most, the city offers a mix of East and West, with Islamic architecture blending with European influences. Mostar’s Old Town is charming, filled with cobbled streets, markets, and cozy cafes.
Aside from the bridge, you can explore medieval mosques, shop for traditional handicrafts, or take a day trip to the nearby Kravice waterfalls for some relaxation in nature. Mostar is a great destination for those who want to explore southeastern Europe without the usual tourist influx.
3. Luang Prabang, Laos
Nestled in the mountains of northern Laos, Luang Prabang is an often-overlooked gem that offers a slower pace of life and deep cultural immersion. This UNESCO World Heritage Site is known for its well-preserved temples, French colonial architecture, and the stunning Mekong River. It’s a peaceful town that feels like it’s from another time, perfect for travelers looking for tranquility and reflection.
Start your mornings with a visit to the local market or join the monks in their morning alms ceremony. Spend your afternoons visiting beautiful waterfalls like Kuang Si Falls, exploring temples like Wat Xieng Thong, or enjoying the stunning sunset from Mount Phousi. Luang Prabang is an ideal destination for those looking to combine natural beauty with cultural experiences.
4. Tbilisi, Georgia
Tbilisi, the capital of Georgia, is a city filled with contrasts and surprises. Located at the crossroads of Europe and Asia, Tbilisi offers a rich blend of cultures, with influences from Persian, Ottoman, and Russian empires. The city is known for its charming old town, colorful houses with wooden balconies, and winding cobblestone streets.
Tbilisi’s culinary scene is another hidden gem, offering dishes like khachapuri (cheese-filled bread) and khinkali (dumplings). The city’s sulfur baths, a remnant of its Persian influence, provide a relaxing escape after a day of exploring. Despite being a capital city, Tbilisi is still relatively undiscovered by mass tourism, making it an excellent choice for travelers seeking a unique blend of history, culture, and modernity.
5. Gdansk, Poland
Poland has been gaining popularity in recent years, with Kraków and Warsaw being the go-to destinations, but Gdansk, located on the Baltic coast, is a hidden treasure. This beautiful port city has a rich maritime history, stunning architecture, and a vibrant cultural scene. The city played a pivotal role in the Solidarity movement, which helped end communist rule in Poland.
Gdansk’s colorful, Gothic-style buildings in the Old Town, the iconic Neptune Fountain, and its impressive museums are worth exploring. Beyond its historical appeal, Gdansk offers easy access to nearby beach resorts like Sopot, making it a perfect mix of culture and relaxation.
6. Hoi An, Vietnam
Hoi An is a magical town in central Vietnam that often gets overshadowed by more well-known destinations like Hanoi or Ho Chi Minh City. This charming town is a UNESCO World Heritage Site, known for its lantern-lit streets, centuries-old temples, and preserved French colonial buildings. Hoi An is also famous for its tailor shops, where you can get custom-made clothing at incredibly affordable prices.
Explore the ancient town by day, visit the local markets, or take a cooking class to learn how to make authentic Vietnamese dishes. At night, the town is illuminated with thousands of colorful lanterns, creating a fairytale-like atmosphere. Don’t forget to take a trip to the nearby beaches or the My Son Sanctuary, an ancient Hindu temple complex.
7. Salta, Argentina
While Buenos Aires often steals the spotlight, Salta in northwestern Argentina is a hidden gem offering stunning natural landscapes and a rich cultural heritage. Known for its colonial architecture, vibrant festivals, and access to some of the most beautiful scenery in South America, Salta is a must-visit for adventure seekers.
From Salta, you can embark on road trips through the dramatic red rock formations of Quebrada de Humahuaca or explore the vast salt flats of Salinas Grandes. Wine lovers will also enjoy a visit to Cafayate, a region famous for its Torrontés wine. If you’re looking to experience Argentina beyond the typical tourist spots, Salta is the place to be.
8. Peshawar, Pakistan
While Pakistan is home to many famous attractions like the stunning Hunza Valley and the bustling city of Lahore, Peshawar often flies under the radar. This ancient city, located near the Khyber Pass, is one of the oldest continuously inhabited cities in the world. With a history that stretches back over 2,000 years, Peshawar offers a mix of cultural, historical, and architectural wonders.
Wander through the old bazaars, explore the Peshawar Museum to learn about the city’s Gandhara heritage, and visit the historic Bala Hisar Fort. For those interested in Islamic architecture, the Mahabat Khan Mosque is a must-see. If you’re intrigued by history and culture, Peshawar and its surrounding areas are among the must-visit hidden places in Pakistan.
Conclusion
Exploring hidden gems around the world is a rewarding way to experience the true beauty and diversity of different cultures and landscapes. While major cities often get the most attention, these underrated destinations offer a more personal and authentic travel experience. Whether you’re drawn to the ancient caves of Matera or the peaceful streets of Luang Prabang, stepping off the beaten path will open up a world of new discoveries.
So, next time you plan a trip, consider skipping the tourist hotspots and venture into some of these incredible, lesser-known destinations. You may just find that these hidden gems are the most memorable part of your journey
