The trend of experiential travel is rapidly reshaping the hospitality industry, with young professionals leading the charge. Sanjeev Nanda, a respected figure in hospitality, advocates for travel experiences that go beyond mere accommodation. He believes that a stay should be memorable and immersive, setting the stage for adventure and cultural discovery. This trend is making offbeat destinations increasingly popular among young travelers.
What Young Travelers Want – Highlights Sanjeev Nanda
Traditional travel, with its generic hotels and sightseeing tours, is no longer enough for young professionals. They want experiences that are unique and reflective of the local culture. “The move towards experiential travel is driven by a desire to make real memories,” explains Nanda. “Whether it’s hiking untouched trails or savoring authentic local cuisine, young professionals want to do more than just visit—they want to experience.”
How They Choose Stays
When picking a place to stay, young travelers often prefer eco-friendly and authentic accommodations that offer a genuine connection to the destination. Nanda highlights properties like boutique hotels that promote local culture or glamping sites that bring travelers closer to nature. Social spaces for interaction and visually appealing designs that make for great social media content are also important.
Sanjeev Nanda on Technology’s Influence
Technology is a critical factor for young travelers. They use apps, social media, and online reviews to find unique stays, and properties need a strong digital presence and seamless booking process to attract this audience.
Focus on Sustainability
Sustainability is another key aspect for young professionals. They are increasingly interested in eco-friendly stays that align with their values, and properties that prioritize reducing their environmental footprint are particularly attractive to this demographic.
Experiential Stays and Offbeat Destinations
Destinations like Bali and parts of India are flourishing by offering experiential stays that cater to these new preferences. Sanjeev Nanda believes that experiential offerings, sustainability, and cultural immersion are crucial for properties looking to appeal to this market segment.